The Challenge MiniMed needed a solution that would appeal to a number of internal departments, as well as a diverse target market including end users and medical professionals. MiniMed approached a considerable number of vendors seeking overall value; a combination of good presentation, consistent treatment of their well-developed brand and a satisfying price point. Finn provided an irresistible solution.The SolutionThe answer to MiniMed’s needs lay in simplicity. Finn created a crisp, fresh design using the brand and innovative product design as a focal point. The packaging structure afforded easy manufacture and assembly, reducing production costs on two fronts: packaging manufacture and product manufacture.Packaging Type2 PC E-Flute Set-up Box with 4-color offset printed wrap and laminated inner label Laminated .048 SBS dividers Folding Cartons offset printed on .020 SBSThe ResultsThrough Finn Industries’ design, MiniMed has realized savings into six digit figures. Our accomplishment has proved itself on the assembly line and in the marketplace. Consequently, Finn looks forward to implementing solutions for two more product launches scheduled for the near future.
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